Building Outbound Engines that Scale

Generation Pipeline delivers fully managed outbound sales development programs for companies that need predictable, qualified pipeline without the cost or complexity of hiring SDRs in-house. We combine consulting-level strategy with expert SDR execution to generate the conversations that help your reps close more revenue.

Strategy, Targeting & Data

Before outbound can scale, it needs precision. Pipeline Foundation gives you the strategic groundwork required to target the right buyers with the right message.

What’s included:

  • ICP & persona development

  • Market + segment analysis

  • Contact & account list building

  • Data validation and enrichment

  • Outbound messaging framework

Outcome:
A fully mapped, high-accuracy outbound target universe built for conversion.

Pipeline Execution

This is the daily engine that feeds your sales team. We run your outbound motion end-to-end—email, calls, and LinkedIn—to generate real, qualified conversations with ready-to-talk buyers.

What’s included:

  • Cold email campaigns

  • Cold calling + voicemail flows

  • LinkedIn engagement sequences

  • A/B tested messaging

  • Meeting scheduling & qualification

  • AE-ready handoff

Outcome:
Consistent, high-quality meetings that move deals into your pipeline.

Pipeline Optimization

Outbound isn’t “set it and forget it.” We analyze performance weekly, refine messaging, and adjust targeting to continually increase meeting quality and conversion rates.

What’s included:

  • Weekly reporting dashboards

  • Market & buyer insights

  • Sequence performance analysis

  • Conversion optimization

  • Monthly strategy reviews

  • CRM integration + feedback loops

Outcome:
A continually improving outbound engine that drives predictable revenue.

Contact us

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